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Entrepreneurial Bootcamp

The course is a designed approach to learning creativity, innovation and entrepreneurship that can be applied to any high-growth enterprise or organization, from New Venture Creation to Start Ups.

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Trainer

Gary Smith

Creative, Innovative, Entrepreneurial, Mentor, Trainer and Inspiring educational leader with a wealth of learning and teaching expertise and experience in engaging students and education professionals using superior value added strategies.
Awarded Best University for Innovation & Entrepreneurship, Awarded outstanding as an educational practitioner, with the passion and drive for excellence and growth.

Course Plan

Topic

Core concepts of Creativity Innovation, Entrepreneurship Sustainability
The relationship and differences between creativity, innovation and entrepreneurship
Types of Entrepreneurship, Types of Entrepreneurs, Types of Entrepreneurial Activity, The importance of Innovation and Sustainability locally and globally
Introduction to entrepreneurial thinking, entrepreneurial models
The Idea – Think Problems Not Products Innovation V Invention

Topic

Creativity and Ideation introducing the Lean Canvas as an entrepreneurial fast track process, a 1-page business model designed to allow its user to visualize an entire business plan at a glance
Introducing Design Thinking as a creative and innovative framework for solving complex business problems

Introducing
1. Blue Ocean Thinking
2. Critical Success Factors
3. Growth Hacking

Students to review the Lean Model Canvas

Topic

Institutional support for: Innovation, Entrepreneurs, new venture creation, business set up and business Start Ups
Examine the importance Entrepreneurial and Innovation Ecosystems, mentors, business incubators, investors, networking and managing resources

Topic

The Plan – Creating The Lean Canvas:
1. What Problems are you solving?
2. Who are your Target Customers?
3. What is your UVP (Unique Value Proposition)

The Plan – Creating The Lean Canvas:
1. Channel Options – Path to Customers
2. Key Metrics

Revenue and Sales Forecasting
1. Costs
2. Pricing
3. Breakeven

Topic

Create an MVP (Minimum Viable Product) of the ideas generated in the previous 2 sessions:

In groups they complete the following tasks:
1. Landing page Team
2. Video Team
3. Currency Team

Topic

Key Development Areas:
1. Characteristics of Successful Entrepreneurs
2. Developing New Business Ideas
3. Identification & Evaluation of an Opportunity
4. Finding Investors | Finding Finance
5. Measuring Potential

Delivering the Business Plan
1. From Idea to Managing the Business
2. Being an Entrepreneur – Seizing Opportunities by Putting Creative Innovative Ideas into Action

Topic

Key Development Areas
1. Communication strategies for meetings & interviews, Impact Presentation Skills Active Listening, Innovative Problem Solving

Key Development Areas
1. Leadership and Motivation
2. Team player (using Belbin self-perception inventory)
3. Emotional Intelligence
4. Successful Negotiation

Topic

Key Marketing Development Areas
Vision and Mission
1. Objectives, Strategies & Tactics
2. The 4 Cs of Sales
3. The 4 Ms of Marketing

Topic

Team work & Leadership
Challenging the Process with the Marshmallow Challenge
Team Challenge for all the students

Topic

The Crest Pitching Competition for all Groups
5-7 Minute Pitch of The Idea
Face to Face to Industry Judges
Dragons Den Style with Pitch Deck and / or Product Prototype

Learning Outcomes

1

Differentiate between creativity, innovation and entrepreneurship and the relationship and importance between these elements

2

Evaluate potential business opportunities in the marketplace by learning how to differentiate between an idea and a viable opportunity and create a plan to execute the opportunity

3

Examine the importance of entrepreneurial ecosystems to the local and global economies and societies

4

Demonstrate how to connect innovation, sustainability and entrepreneurship to their own career path and their own personal and professional development